Parcelwise Launch Night
A covered car on a turntable, one cue to pull the cloth, and 600 guests who signed an agreement at the door.
Client
Parcelwise
Format
Product launch reveal
Guests
600 guests
Venue
Former rail shed, Atlanta
Date
Build
3 days in, closed rehearsal
Crew
22 crew on show day
The brief
Parcelwise wanted its first delivery vehicle revealed in a room that felt like a gallery, not a motor show. Nothing could leak before 8:00 pm.
The room
A four-meter black turntable sat under a white fabric canopy hung from black truss. The canopy doubled as a projection surface for the countdown, so there were no screens in the room at all.
The show
One rehearsal with the doors locked, one reveal cue, 42 seconds of rotation. We kept the car under the cloth through load-in and let only four crew members see it.
The numbers
Production $162,000. Three days of load-in, a closed rehearsal on the third night, strike by 4:00 am.
A 30-minute call with a producer. You leave with a budget range for your room size and a straight answer on the timeline.
Show production for company conferences, launches and dinners, built in our own shop in Nashville.
Pavilion